LinkedIn continues to grow in its importance for job seekers and people interested in maintaining professional business relationships. However, since LinkedIn is so massive - and growing more each day - what can you do to make sure that you are at the top of the list of people searching for your skills or expertise?
Just as it is crucial for a website to be optimized for search results, so too should be your LinkedIn profile to attract viewers.
The most important thing to do is use keywords in your headline, your summary, your job titles - past and present - and throughout your profile. Think of the types of keywords an employer or potential client would search for if they were looking for someone like you, and use those "very specific" keywords intentionally.
Implementing some of these additional items will also help you boost the search results of your profile both on LinkedIn and in Google.
- Use Anchor Text in Links. Every LinkedIn profile can list as many as 3 links. The default options include “Company Website” and “Blog,” but these are not very SEO-friendly. You can customize the anchor text in your URLs by selecting the “Other” option and using a keyword-focused title, such as “My Healthcare Staffing Blog.”
- Complete Your Profile. While it may seem like a no-brainer, many haven’t taken the time to fully complete their LinkedIn profiles, which is one of many factors that can cause you to come up lower in search results. This includes not adding a (professional-looking) photograph. Ask for and give recommendations, fill out every single section and Use LinkedIn’s Help Guide to guide your profile to completion.
- Maximize Your Group Membership. Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO as well. Since the group names appear on your profile, search engines have no choice but to crawl the titles and learn more about who you are and what you do. Not only will joining industry-relevant groups improve the keywords on your profile but local groups like "Philadelphia Healthcare Staffing Professionals” can help with geographically-targeted SEO.
- Optimize Your Job Descriptions. Instead of writing out full paragraphs, use a wide variety of relevant keywords in bullet-pointed lists. Formatting your descriptions will also increase your profile’s scannability.
- Don’t Overstuff. While you never want to hide what it is you do from search engines, repeating the same keyword excessively isn’t going to provide much search benefit. Instead, take an approach of optimizing around secondary keywords that are still relevant and descriptive of your skill set.
- Be Attentive About Building Recommendations. Turns out, recommendations may have more benefit than just making you look likeable to potential employers. Some experts believe 10 or more recommendations will elevate your profile’s search ranking.
Whatever your approach, for optimal visibility there is nothing wrong with a little shameless self-promotion for professional purposes. Your accolades, work product, and expertise will not mean nearly as much if you only show up on page 50 of the search results for your respective skillset.
If you are looking add new opportunities to your profile through rewarding work in the healthcare field, please contact us. And, for further insight on this and related topics, visit the LinkedInor Career Advice sections of our blog.
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