LinkedIn can be a great job search tool. In fact, the professional social network is far more than just your online resume. Dynamic job and candidate search options mean that if you get your profile just right so that industry experts, potential networkers, and recruiters in your field of choice will find you.
Of course, simply creating a profile on LinkedIn will not be enough. To ensure that your audience actually pays attention, you have to be strategic.
To get to that point, consider these tips to optimize your profile.
- First, you need to keep your profile updated. An outdated profile looks unprofessional, as does an unprofessional image. You also have the ability to add a background photo, which is an opportunity for personal branding.
- Next, make sure that you emphasize and optimize your summary. This is the first thing potential employers will see about you.
- Speaking of which, eliminating typos and misspellings is also crucial.
- And while you're at it, consider optimizing your profile and summary for keywords that are relevant to your career and profession.
- If you have a professional website or online portfolio, add it to your profile.
- You can personalize the profile URL to shorten it and brand yourself better.
- Visual content can be powerful in showcasing your expertise, and 'bonus sections' such as volunteer experience, honors, and awards, can also be powerful.
- You are probably already familiar with endorsements, but should focus on those that most closely reflect your expertise.
- Joining groups in your industry also help you interact with like minded peers with similar knowledge.
- Advanced search can help you be more specific about your industry outreach, and allows you to make yourself known to relevant professionals.
- Stay away from generic connection requests. Instead, understand how you relate to each user you want to reach out to, in an effort to build long-term professional relationships.
- Your status updates should not be vanity updates, but opportunities to build your credibility in the eyes of your connections.
- Always stay positive and face the future. Use your status updates to discuss current trends and future possibilities.
- Finally, ask your co-workers, superiors, and peers to provide you with recommendations for each of your professional stations and experience.
- Looking for more help on each of these steps? Larry Kim, digital marketing expert, has more on his very own post.
To learn more about this and related topics, visit the Career Advice and LinkedIn sections of our blog. If interested in job opportunities in the Healthcare, Behavioral, or Education field, contact us to learn about opportunities.
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