Whether you're using LinkedIn to generate leads for your business or to expand your career, there are a few tips and tricks you should know about to increase your chances of success.
Top Dog Social Media coins a term called "LinkedIn Ninja". The term ninja has become quite popular across many fields. It pretty much means someone is a guru or expert in their particular field. While you won't learn how to become a full-blown LinkedIn expert in this one post, you will come out with some pretty solid tricks that will set you on the right path.
Don't Just Hit Accept
When a new connection request comes in, engage with your new contact. Personalize your response with more than just a simple click. Just adding someone to your network won't increase your exposure or generate any leads. Don't wait for them to say something first. Take the initiative. Be proactive. Thank them for connecting.
"Don't just collect connections...build relationships" - Top Dog Social Media
Use Search Modifiers for More Targeted Results
Like Google, you can use search modifiers in your searches to generate results that are more exact and tailored to your search. For example, let's say you're looking for a content marketer to help increase sales and conversions on your website, you can search for "content marketing specialist" in LinkedIn's search bar and you'll have a better chance of finding your ideal prospects.
You can also use AND and OR in between your keywords. For example, you can search "content marketing specialist" OR "web content specialist". This will generate results that are even more specific. Lastly, you can include the modifier NOT in your search to exclude certain keywords.
Save Important Searches and Get Alerts
LinkedIn is also like Google in that it has a feature where you can save your highly targeted searches and receive notifications on new leads. This is a great way to save time because you won't be constantly searching for prospects. They can be sent straight to your inbox without you having to lift a single finger.
Don't Let Prospects See Your Competitors on Your Profile
If you're familiar with LinkedIn, you have probably noticed the Viewers of this profile "also viewed" section. This allows people to view your competitors' profiles, which increases the chances of them leaving your page. You can adjust this in your privacy settings by going to your Settings & Privacy page and setting set Viewers of this profile also viewed to No.
Utilize LinkedIn's Find Nearby Feature
While LinkedIn is a great online resource to connect with prospects and generate leads, it's also still good to network in person and attend business-related events. To do this, just go to the Network page and click the Find Nearby button. You'll need to enable Bluetooth on your device. Once you've done that, you'll see a list of people who are looking to connect just like you.
LinkedIn is an effective way to connect with like-minded people and expand your contacts. But not everyone knows how to use it properly. Hopefully, this article has given you a bit more knowledge about maximizing your success and lead generation through LinkedIn.
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