LinkedIn mentions can be a little bit confusing, especially if you're trying to expand your own professional network. To use this functionality when posting on LinkedIn, simply type the @ symbol followed by the name of the person. LinkedIn will auto-populate the name of the person.
What's the proper etiquette to using @Mentions? And when and how should you do it?
Here's some suggestions for using @Mentions to promote yourself and create meaningful professional connections on LinkedIn.
- Connect others through @mention comments. You can introduce others (or encourage introductions) by @mentioning your connection in a comment section of an update. Though you must have a direct connection with someone to @mention them in your own updates, the comments sections of other updates allows you to more freely connect with the individuals you want to get to know.
- Thank colleagues for their work on particular projects. Using @mentions this way shows your ability to work (and appreciate work) as a team player. This also helps you build a stronger engagement with professionals you know on LinkedIn, which can help add authenticity and personality to your profile.
- Directly mention connections in your updates. If you want to share your own content (a new blog post, an article you just read) and know someone who would appreciate it, @mention the connection in your update. In addition, this is a great way to shout out to people you're hoping to see in an upcoming meeting, conference, panel or show. They'll be notified of it, and be more likely to share it with others as well.
All of these suggestions have the same idea behind them: your @mentions should be geared towards connection and valuable notification. The improper way to use them is to @mention everyone you know at random, or with no explanation. That kind of strategy seems to convey a sense of spamming or attempt at one-sided personal presentation. Instead, make your connections relatable and useful for others, and you'll find that your LinkedIn presence will grow.
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